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Author Archives: bermanevansretail
“Sneaky” Ways to Track Shoppers
Retailers want to know as much as possible about their customers and their potential customers in order to better serve their needs and to increase the firms’ revenues, as we have reported earlier (see “How Retailers Track Shoppers: An Infographic” and … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing
Tagged bad behavior, customer expectations, ethics, identity theft, privacy, retail analytics, shoppers, technology, tracking, trends, trust
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Looking for Ideas to Start a New Business?
A happy, healthy, and goal-fulfilled 2013 to all. Here is our first post of the new year. Many people want to be entrepreneurs. They work hard at their jobs and save enough money to do so. But, where do they … Continue reading
How Store Retailers Can Compete in a Digital World
Randall Stone is a senior partner and director of customer experience and retail design for Lippincott. His clients have included Starbucks, Foot Locker, RadioShack, and The Limited. Recently, Stone identified six retail tactics to enhance the in-store shopping experience: Go … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing
Tagged customer expectations, customer loyalty, customer service, experiential retailing, mobile shopping, multichannel, opportunity, planning, promotion, tips
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