Author Archives: bermanevansretail

Giving Strategic Planning a Boost

Posted on March 23, 2014 by bermanevansretail

As we know, it is crucial for retailers of all sizes and types to have strong, forward-looking strategic plans to guide their efforts. As we also know, many retailers still need to step up their strategic planning efforts. According to … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 8: Putting It All Together | Tagged , , , , , | 1 Comment

McDonald’s Celebrity Endorser Lebrons Burger King’s

Posted on March 21, 2014 by bermanevansretail

For years, Burger King has tried to gain on its long-time competitor McDonald’s. Nonetheless, in the United States and around the globe, McDonald’s is the clear and undisputed king. Now, come two new commercials. Who do you think comes out … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment

The Best in Interactive Technology and Digital Signage

Posted on March 20, 2014 by bermanevansretail

The nonprofit Digital Screenmedia Association recently announced its annual DSA Industry Excellence Awards for digital signage, mobile, and self-service kiosk technology. As reported by Selfserviceworld.com: “The awards covered a wide spectrum, ranging from educational digital signage kiosks in a children’s park to … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | 2 Comments