Author Archives: bermanevansretail

The Value of Analytics to Retailers

In today’s competitive — and often slow-growth — environment, in-depth retail analytics are more important than ever. Here is a very informative infographic on retail analytics from India’s Ankur Khandelwal, a Data Analyst at Robosoft Technologies.    

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , , , | 1 Comment

When Do Shoppers Prefer Self-Checkouts?

As we wrote a while ago, self-checkouts are here to stay. However, their popularity among shoppers varies greatly by retail format and in-store buying situation. Recently, Retale conducted a large-scale study on self-checkouts. As summarized by eMarketer: “When it comes … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , | 1 Comment

Retailing Leads U.S. Industries in Digital Ad Spending

Are you surprised by the title of this post? Or, is it something to which you were already aware? According to eMarketer: “U.S. retail industry ad spending on paid digital media will reach $12.91 billion in 2015 and grow to … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | 1 Comment