Monthly Archives: February 2016

Price Shopping Online Before Visiting the Store

Posted on February 3, 2016 by bermanevansretail

As we have reported before (click here, for example), even when consumers shop in a store, most U.S. Internet users use the Internet for pre-store shopping — especially to see what the best prices are. eMarketer sums up the situation … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

Many Retailers Lacking in Social Media Responsiveness

Posted on February 2, 2016 by bermanevansretail

Millions of retailers have a social media presence — and are active with their own postings. BUT, and this is a big but, many are not responsive enough to social media comments made by customers and non-customers. They are especially … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

Don’t Be Perceived as a Job Hopper

Posted on February 1, 2016 by bermanevansretail

Have you had a lot of jobs in your career? If you are perceived as a “job hopper,” some companies won’t consider you for a job opening no matter how strong your resume. Why can this be a big negative … Continue reading →

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , , , , | 1 Comment