Monthly Archives: October 2014

Three Retail Social Media Success Stories

Posted on October 28, 2014 by bermanevansretail

Many retailers’ social media campaigns do not live up to company expectations. We can learn a lot by studying the successful campaigns of other retailers. Sanderson, which delivers software for manufacturing and multichannel retail, has put together a slideshow illustrating … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment

Welcome to Another Retail Challenge: Webrooming

Posted on October 27, 2014 by bermanevansretail

Webrooming is the opposite consumer shopping behavior to showrooming. As Natalie Schoch, a designer at Wiser, puts it: “Webrooming is the latest phenomenon impacting the online retail industry. In just the last year, the majority of shoppers (78%) have participated in webrooming when … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

Be Ready for Your Big Moment: The Job Interview

Posted on October 26, 2014 by bermanevansretail

A great resume can get you in the door for a prospective job. The goal of your resume is to get you through all the filters between your application and the personal interview. Most resumes never make it past the … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , , , , , | 1 Comment