Tag Archives: video

New Ikea Catalogs: A 3-D Look

Posted on August 24, 2012 by bermanevansretail

Ikea is one of the world’s best global retailers; and it is always looking for ways to excite its customers while also keeping costs under control — in order to maintain its low-price strategy and generate profits at the same … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Best Buy’s Interesting Choice of a New CEO

Posted on August 20, 2012 by bermanevansretail

Best Buy has recently been weathering quite a storm. It is struggling financially and facing intense competition from Amazon.com, Wal-Mart, and many others. Things got so bad that the company’s founder, Richard Schulze, made a hostile bid — which did … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , , , , , , | 3 Comments

Why Shoppers Don’t Complete Online Purchases

Posted on August 14, 2012 by bermanevansretail

Many shoppers surf the Web to look for and purchase products. But, often they get sidetracked on their way to completing the purchase — for a variety of reasons. Recently, comScore looked into the phenomen of shopping cart abandonment. Milo Local … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , | Leave a comment