Tag Archives: video

An Interview with Cheesecake Factory’s CEO

Posted on December 6, 2012 by bermanevansretail

Cheesecake Factory is a highly successful retail chain of restaurants. Here is an interview with Founder and CEO David Overton. He covers a number of issues, including the health care provided to employees (and pending cost increases) and global expansion. … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , | Leave a comment

Online Retailers Now Popping Up as Stores

Posted on December 4, 2012 by bermanevansretail

According to CNN Money: “It used to be that brick-and-mortar stores would later add a Web site. Now retailers that make their debut online are adding pop-up, real-world stores.” Click the image for a video on this topic.  

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , | Leave a comment

Understanding Pre-Purchase Shopping Behavior

Posted on November 28, 2012 by bermanevansretail

It is essential that retailers understand the pre-purchase shopping process in which consumers engage. So, take a look at this infographic.  

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment