Tag Archives: video

McDonald’s: Customer Service Issues

Posted on May 7, 2013 by bermanevansretail

As we reported recently, McDonald’s has been working hard to stimulate sales growth. However, it has some serious customer service problems to address. According to Martha C. White, writing for NBCNews.com: “When it comes to service, McDonald’s customers just aren’t lovin’ it. The … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | 1 Comment

Retailers Experimenting with Mobile Devices and the Job Search

Posted on May 2, 2013 by bermanevansretail

Many retailers have been using some form of computerized job search tools for a quite. Now — slowly — retailers have begun incorporating mobile media in the process. As reported by Lauren Weber for the Wall Street Journal: “‘With the … Continue reading →

Posted in Career Video Clips, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , , , | Leave a comment

Lessons on Social Media Behavior

Posted on May 1, 2013 by bermanevansretail

I recently gave a talk about how to be more careful online — especially with social media. More and more, identity theft, invasion of one’s privacy, and other forms of online misbehavior have been occurring. Whether it involves Twitter, the … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment