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Tag Archives: video
Every Retailer Needs a Technology Plan — Even Small Ones
As Nelly Yusupova, founder of TechSpeak for Entrepreneurs, discusses in this video clip: “Having access to the right information in a time of crisis is essential, and a technology plan allows for key information to be shared among employees.” … Continue reading
Learning from Customer Complaints
Watch this video clip from serial entrepreneur Gary Vaynerchuk about turning customer complaints into opportunities.
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged bad behavior, competition, complaints, customer expectations, customer loyalty, customer service, Gary Vaynerchuk, information, multichannel, online shopping, retail analytics, shoppers, tips, video
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Men’s Wearhouse: Is Firing the Face of the Company a Good Idea?
George Zimmer founded the Men’s Wearhouse about 35 years ago. And he regularly appeared in the company’s TV ads beginning in 1985. He was truly the voice of Men’s Wearhouse as it grew into a nearly 1,250 unit chain. So, publicly, … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged advertising, customer expectations, customer loyalty, entrepreneur, fired, founder, George Zimmer, Men’s Wearhouse, multichannel, positioning, promotion, social media, trust, video
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