Tag Archives: video

All Types of Retailers Need to Use Database Marketing

Posted on June 20, 2016 by bermanevansretail

Both small and large firms need to have good customer databases, although their approaches may be quite diverse. This television interview of Hofstra University’s Professor Joel Evans (from the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , | 1 Comment

Customers That Make Employees Want to Hide

Posted on June 14, 2016 by bermanevansretail

As we have noted many times, the quality of customer service may make or break a retail store. But what are employees supposed to do when customers exhibit bad (sometimes abusive) behavior? What would YOU do if customers go overboard? … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , | 3 Comments

The People of Retail

Posted on May 31, 2016 by bermanevansretail

Recently, the National Retail Federation (NRF) produced a new YouTube view about careers in retailing, called “People of Retail.” This video demonstrates that “retail isn’t just about the products — it’s about the people who make it all possible. Explore … Continue reading →

Posted in Career Video Clips, Careers in Retailing | Tagged , , , , , , , | 1 Comment