Tag Archives: trust

What Makes Great Firms: Tips from Jack Welch

Posted on March 1, 2016 by bermanevansretail

To many expert observers, Jack Welch (who served as CEO of General Electric from 1981 to 2001) was the “Manager of the Century,”  as he was called by Fortune. According to 60 Minutes, the value of GE stock rose by … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | 1 Comment

Whom Do Internet Users Trust Most as a Source of Shopping Information?

Posted on February 18, 2016 by bermanevansretail

For important purchases, shoppers — whether bricks-and-mortar-oriented or online-oriented — often seek out information from other parties and are willing to spend time in doing so. Recently, eMarketer did research on Influencers: “Retail uses social influence throughout the path to … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 2 Comments

The Best Category Captains for Convenience Stores

Posted on February 16, 2016 by bermanevansretail

Each year, Convenience Store News (CSN) recognizes the best category captains in this retailing sector. As CSN’s Don Longo reports for its 2016 winners: “Category captains are in your customers’ brains. These category leaders not only know what consumers want to eat, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment