Tag Archives: trends

For Some Retailers, Scents Mean Cents

Posted on May 29, 2014 by bermanevansretail

Ambience is one aspect of the retailer’s toolbox where bricks-and mortar stores have the advantage over online retailers. Aromas (scents) as a shopping lure for customers are a great example of this. [Be sure to watch the video at the … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment

It’s Hard Being a Retail CEO — And Finding a New One

Posted on May 27, 2014 by bermanevansretail

It has been a tough few years for senior executives at several major retail chains as performance goals have not been met. And hiring the proper new CEOs has become quite difficult for some firms. Consider this: J.C. Penney, American … Continue reading →

Posted in Careers in Retailing, Part 1: Overview/Planning, Part 5: Managing a Retail Business, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , | 1 Comment

The Growth of “Me-Commerce”: A Discussion and Infographic

Posted on May 26, 2014 by bermanevansretail

As we have written before, personalization has become an important competitive tool for retailers in today’s digital marketplace. Consulting giant McKinsey offers many insights for retailers to consider regarding what it calls “Me-commerce”: “Welcome to the world of  ‘Me-commerce,’ where retail … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 2 Comments