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For Some Retailers, Scents Mean Cents
This entry was posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Video Clips (non-career) and tagged aroma, competition, customer expectations, experiential retailing, opportunity, promotion, scents, shopping, trends, video. Bookmark the permalink.