Tag Archives: trends

Target’s Chief Marketing Officer on Digital Content

Posted on December 12, 2012 by bermanevansretail

Target Executive Vice President and Chief Marketing Officer Jeff Jones talks about his marketing philosophy and creating content for the future. See the full story on abullseyeview.com.  

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment

Trends for 2013: A Video Look Ahead

Posted on December 11, 2012 by bermanevansretail

Annually, JWT Intelligence presents its predictions for the following year. Check out this video for its top ten trends for 2013.  

Posted in Part 1: Overview/Planning, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , | Leave a comment

The Importance of Digital Tools During the Shopping Process: A Global Study

Posted on December 10, 2012 by bermanevansretail

As eMarketer reports: “Consumers have different expectations and preferences for customer service depending on where they are in the purchase journey and the types of questions they have. A 2012 global customer experience study sponsored by Capgemini found that social media … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment