Tag Archives: trends

The “Dark Art” of E-mails from Retailers

Posted on December 19, 2012 by bermanevansretail

Retailers are working very diligently to get shoppers to react to their E-mail offers — in an environment where people often view such e-mail as spam or junk. As Elizabeth Holmes reports for the Wall Street Journal: “The first one … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment

Understanding Shoppers’ Use of Coupons

Posted on December 17, 2012 by bermanevansretail

Look at this infographic to see how important couponing is as a promotion tool for retailers in the United States. Despite the shifts in technology, shoppers still like their coupons.    

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

How Shoppers Are “Looking Local”

Posted on December 15, 2012 by bermanevansretail

Consumers don’t just patronize large chains. They also local like their local retailers. As reported by Rely Local: “According to comScore’s 5th Annual Local Search Usage Study for 2012, findings show that people have more trust in local Internet search … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | Leave a comment