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Tag Archives: strategy
What Makes Uniqlo Glitter?
Uniqlo makes and sells casual apparel that includes several categories and social groups. Its clothing items “simple and essential yet universal, so people can freely combine them in their own unique style.” What makes Uniqlo so successful and distinctive? According … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged apparel, customer expectations, customer service, experiential retailing, fashion, Japan, merchandising, multichannel, planning, shoppers, strategy, success, Uniglo
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Giving Strategic Planning a Boost
As we know, it is crucial for retailers of all sizes and types to have strong, forward-looking strategic plans to guide their efforts. As we also know, many retailers still need to step up their strategic planning efforts. According to … Continue reading
