Tag Archives: strategy

Nordstrom Goes More Social

Posted on February 9, 2016 by bermanevansretail

Nordstrom has been a popular upscale retailer, renowned for its superior customer service, for about 115 years. As the company notes at its Web site: “We’re proud to serve customers at 323 stores in 39 states and Canada. Customers are served … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , | 1 Comment

Videos: Best Practices in Auto Dealerships

Posted on December 23, 2015 by bermanevansretail

Automotive News has a video section of its Web site that focuses on dealer best practices. Here are two of its leading car dealer videos from 2015.      

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , | 1 Comment

Franchisee Problems at McDonald’s

Posted on September 29, 2015 by bermanevansretail

The backbone of McDonald’s long-term growth around the world is its franchising system, whereby the vast majority of McDonald’s outlets are owned and operated by franchisees. However, McDonald’s has not performed strongly for a while. And many of its franchisees … Continue reading →

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | 2 Comments