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Tag Archives: social media
Gift Giving and the Importance of Social Media
One effect of social media upon retailers is the importance that many shoppers place on the comments/reviews at social media sites. Click the chart to read more from eMarketer.
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged competition, eMarketer, experiential retailing, online shopping, opportunity, shoppers, shopping, social media, technology
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How Big a Problem Is Price Gouging?
Here is an interesting infographic by Brian Wallace on price gouging (setting overly high prices due to the high of consumer demand relative to the available supply). Click the chart to learn more. Post suggested by KCJ
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged bad behavior, customer expectations, customer loyalty, ethics, price gouging, pricing, social media, trust
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Younger Restaurant Diners More Likely to Use Mobile Apps
Young adults are the most likely to use mobile media when choosing a place to dine and in interacting with a restaurant. Click the chart to read more.
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, experiential retailing, location, merchandising, online shopping, restaurants, segmentation, shoppers, social media, trends
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