Tag Archives: social media

Retailers Pumping Up Digital Advertising

Posted on November 27, 2013 by bermanevansretail

As we know, digital communications and retailing are booming. Now, new data from eMarketer shows how big the boom is: “Bolstered by growing E-commerce sales and time spent across digital channels, the U.S. retail industry will grow its digital ad spending … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , | 1 Comment

Moms Go More Mobile This Holiday Season

Posted on November 22, 2013 by bermanevansretail

As we’ve reported before, many moms actively use their mobile devices during the shopping process. Now, there is new research that highlights the ways in which U.S. and Canadians will use their mobile devices during the 2013 holiday shopping season. … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

Advice for Retailers: How to Better Use Pinterest

Posted on November 16, 2013 by bermanevansretail

As we know, Pinterest is a growing social media site that attracts a large audience, the vast majority of whom are women. According to Tim McMullen and Ryan Woolley, writing for Chief Marketer: “According to the National Retail Federation, consumers … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment