Tag Archives: social media

Small Businesses Now More Social

Posted on March 9, 2014 by bermanevansretail

Over the last few years, we’ve seen most major businesses get involved with social media, while smaller firms have lagged behind. Now, according to LinkedIn, social activities are on the rise among small firms as well: “Leading a small business … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

Social Media Tools for Retailers

Posted on January 22, 2014 by bermanevansretail

Customer involvement remains a big challenge for both online and store-based retailers. And it is important that this challenge be addressed in a proactive manner. As Vangie Beal comments for CIO: “The more popular social media get, the harder it can … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | 1 Comment

Is Chipotle’s Scarecrow Advertising Campaign Really One of the Worst of 2013?

Posted on January 19, 2014 by bermanevansretail

In September, we reported about “The Scarecrow from Chipotle” advertising campaign. This campaign has received a lot of criticism from professional marketers. Now, according to the Wall Street Journal: “Chipotle ‘s three-minute animated video ad that pokes fun at the processed-food … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , | Leave a comment