Tag Archives: shopping

A QR Code Infographic

Posted on July 5, 2013 by bermanevansretail

According to research conducted by ScanLife: QR (quick response) “codes are a familiar sight in stores, restaurants, and museums; and they often appear on magazine ads and product packaging – even on cars and clothing. Each code is aimed at effectively delivering relevant consumer … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , | 6 Comments

Macy’s Keeps Striving to be Seamless

Posted on July 3, 2013 by bermanevansretail

As Macy’s expands its online presence, the company is also enhancing its ability to ship directly from stores to consumers so that the shopping experience is “seamless.” According to Erin Lynch, reporting for MultiChannelMerchant.com: “In what Macy’s is calling a continual effort … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , | Leave a comment

What Americans Do in a Typical Day

Posted on June 30, 2013 by bermanevansretail

The U.S. Department of Labor regularly publishes data on the lifestyles of Americans, including the amount of time spent on various activities. Recently, the Wall Street Journal created the graphic shown below out of 2012 data on American adults. From … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment