Tag Archives: shoppers

Dealing with Customers Who Don’t Pay

Retailers must periodically deal with customers who do not pay their bills in a timely manner. There are several approaches to this situation — some more confrontational than others. Here is one set of suggestions from Michael Hess, writing for … Continue reading

Posted in Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

McDonald’s: Customer Service Issues

As we reported recently, McDonald’s has been working hard to stimulate sales growth. However, it has some serious customer service problems to address. According to Martha C. White, writing for NBCNews.com: “When it comes to service, McDonald’s customers just aren’t lovin’ it. The … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | 1 Comment

Are Some Price Discounts an Illusion?

As shoppers, we all want to feel that we are a getting a “good deal.” We want to pay the lowest possible prices for the goods and services we buy at the retail service level and ambiance we expect. Whether shopping with … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment