Tag Archives: segmentation

Retailers: Are You Studying Demographics AND Psychographics?

Posted on April 12, 2016 by bermanevansretail

Most retailers use consumer demographics (easily identifiable and measurable data) when determining and appealing to their target market. In addition, many retailers recognize that understanding consumer lifestyles and personalities are crucial in target marketing. However, too many companies do not … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

A Fashion Retail Infographic

Posted on March 16, 2016 by bermanevansretail

Fashion retailing is, obviously, a key component of the retailing industry. Yet, it certainly has its ups and downs. Recently, MarketForce Information did a study on fashion retailing: “We surveyed 5,722 U.S. consumers and asked them about their fashion shopping … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

Do YOU Understand the “Me” Marketplace?

Posted on February 19, 2016 by bermanevansretail

As we have noted several times before (for example, see 1, 2, 3, 4), greater personalization is essential in today’s highly competitive, multichannel retail marketplace. With this in mind, consider these observations from Visual.ly — and check out the infographic below: … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment