Tag Archives: segmentation

The “Dark Art” of E-mails from Retailers

Posted on December 19, 2012 by bermanevansretail

Retailers are working very diligently to get shoppers to react to their E-mail offers — in an environment where people often view such e-mail as spam or junk. As Elizabeth Holmes reports for the Wall Street Journal: “The first one … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment

Why Shopping Small (Business) Matters

Posted on November 21, 2012 by bermanevansretail

Despite the growth and popularity of large retail chains, many people also enjoy shopping at small firms. This infographic shows why small business shopping still is quite important.  November 24 is Small Business Saturday. Learn about business intelligence tools. Thanks … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | Leave a comment

Younger Restaurant Diners More Likely to Use Mobile Apps

Posted on November 17, 2012 by bermanevansretail

Young adults are the most likely to use mobile media when choosing a place to dine and in interacting with a restaurant. Click the chart to read more.  

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment