Tag Archives: segmentation

Belcampo: A Unique, New, Channel-Integrated Business

Posted on April 9, 2013 by bermanevansretail

Belcampo is an interesting new company that owns and manages farms in California, Belize, and Uruguay to produce high-quality food of the highest quality and integrity. Belcampo has devised ways to provide consumers “with the best-tasting food and drink the earth … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , | Leave a comment

Consumer Sentiments in 2013

Posted on April 4, 2013 by bermanevansretail

Check out this video clip from Prosper Business Development. It discusses how consumers feel about the economic environment and how it affects them.  

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Declining Consumer Interest in Fast Fashion?

Posted on April 3, 2013 by bermanevansretail

Are consumers growing tired of “fast fashion,” quickly reproduced items sold at lower prices than the originals? Roya Wolverson, reporting for Time, notes that: “Last year, discount meccas like Dollar General and Dollar Tree scrambled to expand into hundreds of … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , | 1 Comment