Tag Archives: segmentation

What Americans Do in a Typical Day

Posted on June 30, 2013 by bermanevansretail

The U.S. Department of Labor regularly publishes data on the lifestyles of Americans, including the amount of time spent on various activities. Recently, the Wall Street Journal created the graphic shown below out of 2012 data on American adults. From … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

How Well Are Multichannel Retailers Performing?

Posted on June 17, 2013 by bermanevansretail

As more and more retailers operate as bricks-and-clicks firms by offering physical stores and online shopping to their customers, it is important that those retailers assess how well each operation is doing. Through its research, Harris Interactive has found some … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , , , , , | 1 Comment

ShopHouse by Chipotle

Posted on June 15, 2013 by bermanevansretail

Chipotle is a very popular restaurant chain: “When Chipotle (pronounced chi-POAT-lay) opened its first store in 1993, the idea was simple: demonstrate that food served fast didn’t have to be a ‘fast-food’ experience. We use high-quality raw ingredients, classic cooking … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | 1 Comment