Tag Archives: segmentation

Retail Assortments: The Power of Color

Posted on October 24, 2014 by bermanevansretail

A crucial part of merchandising involves the retailer’s product assortment with regard to colors, styles, sizes, and so forth. Do you realize how important that color is in driving retail sales and profit? Consider this research by Stitch Labs: “To uncover … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

Addressing Gender Differences in Online Persuasion Strategies

Posted on August 30, 2014 by bermanevansretail

As we wrote a while back in one of our most popular posts, there has been significant research about differences in online shopping behavior by gender. MindWhat, an analytics firm observes: “Are men from Mars? And women from Venus? Probably … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

How Progressive Retailers Are Using Shopping Data

Posted on August 25, 2014 by bermanevansretail

More retailers recognize the importance of shopping data analytics than ever before. So, what are the cutting-edge retailers doing (those besides Amazon, 🙂 )? As reported by Alteryx: “Based on a recent Alteryx and RetailWire survey of nearly 350 retailers … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment