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Tag Archives: promotion
The “Small Business Salute” from UPS
Following in the footsteps of the annual Thanksgiving-themed “Small Business Saturday from American Express,” UPS initiated its own “Small Business Salute” in 2015. According to Kate Maddux, writing for Advertising Age, this is the UPS plan for 2016: “The UPS … Continue reading
Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged 2016, advertising, American Express, customer expectations, opportunity, promotion, Small Business Salute, Small Business Saturday, UPS
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Advice for Small Business
The “7 Days of Genius,” was sponsored by MSNBC and New York’s 92nd Street Y: This was “a chance to celebrate inspiring thought leaders in many areas including small business. We’ve been fortunate to talk to some of the greatest … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career)
Tagged 7 Days of Genius, customer expectations, experiential retailing, global, merchandising, online shopping, promotion, tips, trends, video, YouTube
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A Video Tour of Madam Tussauds New York
Madam Tussauds is a global phenomenon, with its entertaining chain of wax museums that focus on current and past realistic displays of well-known celebrities, world leaders, characters, royalty, and more. Here is a recent screen shot from the Web site … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged advertising, Berlin, customer expectations, experiential retailing, Madame Tussauds, multichannel, promotion, Retail Touchpoints, social media, store interior, video, YouTube
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Retailing: From A to Z 