Tag Archives: promotion

How Shoppers Use Digital Tools

Posted on February 23, 2013 by bermanevansretail

As we know, the digital revolution has dramatically changed the consumer’s mode of shopping. Here are some of the more interesting developments. Retail Touchpoints states that: “Consumer use of digital tools is increasing significantly, doubling or tripling since 2010, according … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , , , , | Leave a comment

Enhancing Kiosk Security

Posted on February 22, 2013 by bermanevansretail

Retail kiosks have become quite popular with both shoppers and retailers. However, security is an issue. As reported by Kiosk Marketplace: “Self-service kiosks have revolutionized industries ranging from airline travel to photo processing. Companies can move simple transactions to the … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , | Leave a comment

A Loyalty Program That Was Too Successful?

Posted on February 21, 2013 by bermanevansretail

There are times when companies really surprise you with their decisions. This is certainly the case with Stonyfield Farms, which sells a variety of dairy products — especially yogurt — through supermarkets and other retailers carrying dairy items. The firm’s … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments