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Tag Archives: promotion
Another Dent in Customer Loyalty Programs
A while back, we questioned Stonyfield Farms’ decision to drop its customer loyalty program. Now, it seems that the trend may be picking up some steam — although we still question the wisdom of this in today’s competitive marketplace. Take the … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, customer loyalty, customer service, loyalty program, merchandising, Pathmark, pricing, promotion, Waldbaum's
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KFC: A Limited Play on Nostalgia and a New $5 Fill-Up Meal
One KFC store recently ran a TV advertisement that harkened back to simpler times and cheaper prices. It’s too bad that only one KFC outlet ran this promotion and only for one day. As reported by JWT Intelligence: “Although gas prices have … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged advertising, customer expectations, customer loyalty, discount, experiential retailing, gasoline, KFC, merchandising, opportunity, pricing, promotion, video
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Online Retailing Through the Years
As we have reported before (see, for example: 1, 2), online retailing remains strong both in the United States and around the world. Here is an infographic from SnapParcel, an Ireland-based courier service, that looks at the evolution of E-commerce … Continue reading
Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, customer service, experiential retailing, global retailing, infographic, merchandising, Multichannel Merchant, online shopping, opportunity, planning, promotion, SnapParcel, strategy, success, trends
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Retailing: From A to Z 