Tag Archives: Pathmark

Another Dent in Customer Loyalty Programs

A while back, we questioned Stonyfield Farms’ decision to drop its customer loyalty program.  Now, it seems that the trend may be picking up some steam — although we still question the wisdom of this in today’s competitive marketplace. Take the … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 8 Comments