Tag Archives: opportunity

A Career Planning Strategy

Posted on September 2, 2014 by bermanevansretail

As we have written about a lot before (for example, see 1, 2, 3), career planning is something that requires a lot of time and effort. Are you in college now or thinking about returning to earn a graduate degree? … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , | 1 Comment

How to Have a Better Online Store

Posted on September 1, 2014 by bermanevansretail

Originally posted on Retailing: From A to Z:
More small retailers have developed online stores in recent years. The costs are relatively low, there are many easy-to-use templates, and a variety of outsourcers offer Internet services. Nonetheless, some of these…

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , | 2 Comments

KFC: A Limited Play on Nostalgia and a New $5 Fill-Up Meal

Posted on August 28, 2014 by bermanevansretail

One KFC store recently ran a TV advertisement that harkened back to simpler times and cheaper prices. It’s too bad that only one KFC outlet ran this promotion and only for one day. As reported by JWT Intelligence: “Although gas prices have … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment