Tag Archives: opportunity

In What Country Are People the Happiest? (Hint: It’s Not the U.S.)

Posted on September 7, 2014 by bermanevansretail

The OECD (Organization for Economic Cooperation and Development) currently comprises 34 countries: Australia, Austria, Belgium, Canada, Chile, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Japan, Korea, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

Sensory Marketing – Strengthening Brand Perception by Appealing to all the Five Senses

Posted on September 5, 2014 by bermanevansretail

Although the notion of appealing to the senses to sell products is not new, it is evident that the future belongs to companies that create more than just products or services. It lies within the grasp of brands that are … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment

The Nordstrom YouTube Career Channel

Posted on September 3, 2014 by bermanevansretail

YouTube can be a great source for career videos by specific retailers. So, go to YouTube and search for your favorite retailers’ career videos. For example, as with some other leading retailers — such as Macy’s — Nordstrom has a career … Continue reading →

Posted in Career Useful Information, Career Video Clips, Careers in Retailing | Tagged , , , , , , | 2 Comments