Tag Archives: opportunity

How Small Retailers Can Think Big

Posted on August 4, 2013 by bermanevansretail

Third-party channel partners can enable local retailers to think bigger — and dramatically increase their geographic coverage. Consider the case of Sandy Poehnelt, owner of The Right Slice in Kauai, Hawaii — as reported by Inc.: “When customers began asking Sandy if … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , | 16 Comments

Wal-Mart and Coca-Cola Collaborate

Posted on July 29, 2013 by bermanevansretail

Cooperative advertising is a great tool for retailers and their channel partners. Recently, Wal-Mart and Coca-Cola embarked on such a collaboration. As reported by Patrycja Malinowska for Path to Purchase Institute: “Wal-Mart and Coca-Cola Co. have united to present ‘Effortless Meals’ that … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , | 1 Comment

Relating to the Transitioning Multichannel Shopper

Posted on July 28, 2013 by bermanevansretail

Yes, we know that many consumers now shop at multiple formats. The challenge is to make their experiences as seamless as possible. A new study by IBM offers some valuable insights:  “Many retailers today consider themselves omni-channel, with the intent … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , | 1 Comment