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Tag Archives: Neiman Marcus
Retailers’ Interest in Outlet Stores
For many traditional retailers, outlet stores have become an essential part of their overall store strategy mix. Here’s why. According to Kyle Stock, writing for Businessweek: “High-end department stores are slumming … sort of. At pricey apparel retailers such as Neiman … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing
Tagged competition, customer expectations, customer loyalty, discount, location, merchandising, multichannel, Neiman Marcus, Nordstrom, opportunity, outlet store, Ross Stores, segmentation, strategy, success, TJ Maxx
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Declining Consumer Interest in Fast Fashion?
Are consumers growing tired of “fast fashion,” quickly reproduced items sold at lower prices than the originals? Roya Wolverson, reporting for Time, notes that: “Last year, discount meccas like Dollar General and Dollar Tree scrambled to expand into hundreds of … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, customer loyalty, Dollar General, Dollar Tree, global, H&M, merchandising, Neiman Marcus, planning, pricing, segmentation, shopping, Target, trends, Uniqlo, Zara
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Not a Marriage Made in Heaven: When Class Meets Mass
Neiman Marcus is a leading higher-end retail chain that offers “upscale assortments of apparel, accessories, jewelry, beauty, and decorative home products to the affluent consumer.” Through its Last Call division, the firm sells merchandise in an outlet store format (and … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer service, eBay, experiential retailing, failure, Last Call, location, merchandising, multichannel, Neiman Marcus, online shopping, planning
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