Tag Archives: multichannel

Social Media Use by Race/Ethnicity

Posted on April 28, 2013 by bermanevansretail

With the growth in social media use by consumers, it is especially important to know who is using social media. One interesting new study by eMarketer highlights the U.S. use of social media by race/ethnicity: “Hispanics are highly social online. … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , , , | Leave a comment

A Showrooming Infographic

Posted on April 26, 2013 by bermanevansretail

Here’s an interesting infographic on retail showrooming. Showrooming in the Retail Environment infographic by bumblecoon.  

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , | 2 Comments

Online Shopping in Developing Countries

Posted on April 24, 2013 by bermanevansretail

Online shopping is growing everywhere around the world, including developing markets. Recently Jana, a research firm specializing in mobile media, conducted a survey of online shopping by mobile phone users in five developing countries: India, Kenya, Nigeria, Philippines, and  South Africa. … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | Leave a comment