Tag Archives: mobile shopping

Leaders in Digital Shopper Marketing

Posted on May 2, 2014 by bermanevansretail

Via Shopper Marketing, Path to Purchase Institute has published its second annual report on “Who’s Who in Digital Shopper Marketing:” “Here is our list of brand and retail executives who are making notable contributions in the areas of digital shopper marketing, … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

Express Is on the E-commerce Fast Track

Posted on March 19, 2014 by bermanevansretail

Express has been an online innovator for quite a while, especially with social media. The retailer has more than 4.5 million likes on Facebook — where it regularly offers special deals and products for sale. During 2013, its E-commerce revenues rose by … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

Small Businesses Now More Social

Posted on March 9, 2014 by bermanevansretail

Over the last few years, we’ve seen most major businesses get involved with social media, while smaller firms have lagged behind. Now, according to LinkedIn, social activities are on the rise among small firms as well: “Leading a small business … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment