Tag Archives: mobile shopping

More Location Data Help Retailers at Pinterest

Posted on October 20, 2015 by bermanevansretail

As we have noted before (for example, see 1, 2, 3), more retailers are now involved with Pinterest; and Pinterest has been adding new features to encourage use by retailers. Pinterest’s  most recent feature addition relates to location data:  “Since … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , | 1 Comment

New Technology Words Added to the Oxford English Dictionary :-)

Posted on August 3, 2015 by bermanevansretail

Each year, new words are added to the Oxford English Dictionary. Some are culturally-driven; others are technology-driven. Many are unusual. As Lindsay Kolowich writes for HubSpot: “Although the Oxford English Dictionary editors get the final say, they actually look to … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

Smartphones and the In-Store Shopping Experience

Posted on May 1, 2015 by bermanevansretail

Mobile technology greatly facilitates the shopping experience for consumers, including their in-store experience. Cayan,  a payment-facilitating company, offers a helpful take on this topic through the slideshow below.

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | 3 Comments