Tag Archives: mobile shopping

Pricing Consistency Across Multiple Channels

Posted on May 30, 2013 by bermanevansretail

In this multichannel world of retailing, consistency is one of the key factors in shoppers’ attitudes toward a firm. The easiest area to measure with regard to the consistency across channels is pricing, since this is so concrete and observable. … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

DoubleTree Creates a YouTube Travel Channel

Posted on May 28, 2013 by bermanevansretail

DoubleTree, a hotel chain owned by Hilton, recently set up a “DTour by DoubleTree” channel at YouTube. Click the image to access the DoubleTree YouTube channel. Then watch the short video below.      

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , | Leave a comment

Moms and Mobile Shopping

Posted on May 25, 2013 by bermanevansretail

According to a 2013 survey by Alliance Data,  the majority of U.S. moms said that they used a smartphone or tablet at least once a week during the shopping process — for research and/or buying. More than one-third of the respondents … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | 1 Comment