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Tag Archives: merchandising
A QR Code Infographic
According to research conducted by ScanLife: QR (quick response) “codes are a familiar sight in stores, restaurants, and museums; and they often appear on magazine ads and product packaging – even on cars and clothing. Each code is aimed at effectively delivering relevant consumer … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged customer expectations, experiential retailing, infographic, merchandising, mobile shopping, multichannel, online shopping, opportunity, planning, QR, ScanLife, shopping, trends
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Macy’s Keeps Striving to be Seamless
As Macy’s expands its online presence, the company is also enhancing its ability to ship directly from stores to consumers so that the shopping experience is “seamless.” According to Erin Lynch, reporting for MultiChannelMerchant.com: “In what Macy’s is calling a continual effort … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged customer expectations, customer service, experiential retailing, inventory management, location, Macy's, merchandising, mobile shopping, multichannel, online shopping, opportunity, order fulfillment, planning, seamless, shopping, trends
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Why Is Airline Pricing SOOOO Different?
As we know, in recent years, the airlines have made an already complicated pricing system even more complex. Their pricing model is quite different from other retailers. Consider this observation from an article by Scott McCartney for the Wall Street Journal: … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Video Clips (non-career)
Tagged airline, competition, costs, customer expectations, dynamic pricing, inventory management, location, merchandising, pricing, retail analytics, video
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Retailing: From A to Z 