Tag Archives: merchandising

Videos on How YOU Can Do Better in Omnichannel

Posted on March 3, 2016 by bermanevansretail

Supply chain management has become a lot more complex for the retailers that operate through multiple sales channels. Their goal is to provide the most seamless operations possible through an omnichannel strategy — as we have noted before (see, for … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , | 1 Comment

Is the Store of the Future Already Here?

Posted on March 2, 2016 by bermanevansretail

With the rapid technological advances in the digital marketplace, the stores of today — and the stores of the near future — usually operate and look much different than the stores of just ten or fifteen years ago. As Retail … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | Leave a comment

A New Samsung Store: With NO Products to Sell

Posted on February 25, 2016 by bermanevansretail

Over the years, Nike, Apple, Walt Disney, and many other firms have opened their own retail stores. Although one of these firms’ goals is to present a showcase of their products and thereby enhance their images, they all have sold … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment