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Tag Archives: merchandising
A Hotel Company from Ikea? Ja
Sweden’s Ikea is known around the world for its chain of stores selling inexpensive furniture. As the firm says: “Rather than selling expensive home furnishings that only a few can buy, the Ikea Concept makes it possible to serve the … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged customer expectations, customer service, entrepreneur, Europe, experiential retailing, global, hotel, Ikea, location, Marriott International, merchandising, Moxy, multichannel, opportunity, planning, strategy, trends
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Not a Marriage Made in Heaven: When Class Meets Mass
Neiman Marcus is a leading higher-end retail chain that offers “upscale assortments of apparel, accessories, jewelry, beauty, and decorative home products to the affluent consumer.” Through its Last Call division, the firm sells merchandise in an outlet store format (and … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer service, eBay, experiential retailing, failure, Last Call, location, merchandising, multichannel, Neiman Marcus, online shopping, planning
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Auntie Anne’s Pretzels: Not Made in China
Auntie Annie’s was founded in 1988. Now, twenty-five years later, it sells Auntie Anne’s Pretzel products, dipping sauces, and beverages in more than 1,330 outlets in 46 states and more than 25 countries. Despite this success, Auntie Anne’s has not been able to … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Auntie Anne's, China, customer expectations, entrepreneur, failure, global, location, merchandising, pretzel, promotion, segmentation
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Retailing: From A to Z 