Tag Archives: location

Home Depot Learns the Hard Way: Chinese Not Do-It-Yourselfers

Posted on October 15, 2012 by bermanevansretail

For decades, Atlanta-based Home Depot has focused on do-it-yourselfers (DIYers) — customers who buy products and then install them or set them up themselves. But in China, Home Depot has found that customers are not that interested in being DYIers. So, … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment

Super 8 Hotels Expanding in China with Business Intelligence Support

Posted on October 12, 2012 by bermanevansretail

Super 8 is a global discount-oriented hotel chain. In recent years, it has been rapidly expanding its worldwide efforts, especially in China. According to Microsoft Case Studies: “As one of the largest operators of budget hotels in the world, Super … Continue reading →

Posted in Global Retailing, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

Mobile Search and Restaurants

Posted on October 11, 2012 by bermanevansretail

As reported by eMarketer: “Mobile users seeking restaurant information seem to belong overwhelmingly to one group: hungry people looking for good food, right now. Many commerce-related searches conducted on mobile devices are not so urgent — such as those made … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , | Leave a comment