Tag Archives: LivingSocial

What’s Ahead for Gilt Groupe and Other “Flash Sale” Retailers

Posted on February 17, 2013 by bermanevansretail

This is a pivotal time period for Groupon, LivingSocial, Gilt Groupe, and other online “flash sale” retailers. For example, as noted by Daily Deal Media:”Groupon is trying to dig itself out of the trenches and increase its value again. It’s … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Daily Deal Promotions Not Working for Small Retailers

Posted on December 3, 2012 by bermanevansretail

As we’ve written about before, daily deal sites such as Groupon and LivingSocial often do not achieve the intended results for retailers — namely, to offer a deeply-discounted deal through a Web site coupon that gets people to visit a … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | Leave a comment

Both Retailers and Shoppers Losing Interest in Daily Deal Sites

Posted on August 18, 2012 by bermanevansretail

A couple of years ago, daily deal sites such as Groupon seemed to be the wave of the future: retailers would get new customers to stop by to try out their wares and shoppers would get big bargains. Yet, today, … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment