Tag Archives: information

Tracking Shoppers from the Web to the Store?

Posted on April 14, 2014 by bermanevansretail

As store retailers continue to grapple with the competition from online firms, they have become more interested in tracking the success of digital advertising in luring shoppers to their stores. With that in mind, Google is developing a new program for store … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , , , , , , | 1 Comment

A Comprehensive Glossary of Retailing Concepts

Posted on March 30, 2014 by bermanevansretail

Looking to learn more about the terminology used in retailing? The Path to Purchase Institute annually publishes a comprehensive glossary. To access the free nearly-700-item 2014 glossary, click the image.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , | 3 Comments

Giving Strategic Planning a Boost

Posted on March 23, 2014 by bermanevansretail

As we know, it is crucial for retailers of all sizes and types to have strong, forward-looking strategic plans to guide their efforts. As we also know, many retailers still need to step up their strategic planning efforts. According to … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 8: Putting It All Together | Tagged , , , , , | 1 Comment