Tag Archives: in-store

Take a Store Wi-Fi Quiz

Posted on October 13, 2016 by bermanevansretail

Retail Touchpoints has made available an interesting online quiz: “In-Store Wi-Fi — Are You Keeping Pace With Your Retail Peers? Take this quick quiz to understand how well you are leveraging Wi-Fi in the race to build your business. See how … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment

Delivering In-Store Delight

Posted on April 28, 2016 by bermanevansretail

The in-store experience is often a key to the level of success for omnichannel retailers. Consider the advice from Katia Beauchamp, co-founder and co-CEO of Birchbox, a beauty and grooming multichannel retailer:  “Having a storefront is an opportunity to interact face-to-face … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | Leave a comment

The Role of In-Store Technology in Omnichannel Retailing

Posted on June 24, 2015 by bermanevansretail

What is the proper role of in-store technology in this omnichannel world of retailing? Is it typically “cool” or “creepy”? As reported by eMarketer: According to April 2015 polling by RichRelevance, creepy is more common than cool. Retailers have a … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 2 Comments