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Tag Archives: grocery retailing
Grocery Stores Shifting Much More to Social Media
With the continuing decline in their long-time favorite advertising medium (newspapers), many food retailers are planning to do a lot more promotion through social media over the next 5 years. Click the eMarketer chart to learn more.
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged advertising, eMarketer, food, grocery retailing, opportunity, promotion, social media, trends
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Globally, How Important Is Price in Grocery Purchases?
Nielsen recently conducted a major study of consumer grocery shopping behavior and attitudes in 56 countries around the world. The Nielsen online survey provides “insights into how 16 various factors have impacted grocery purchases in the last year. Manufacturers and … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together
Tagged customer expectations, global, grocery retailing, information, Nielsen, pricing, shoppers, shopping, trends
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Grocery Retailing in Developing Markets
As Euromonitor International reports: “The landscape of grocery retailing is changing with more consumers shopping at modern grocery shops as opposed to traditional stores. However, independent small grocers are still important in many smaller markets.”
