Tag Archives: global

Copenhagen’s Noma Named the World’s Best Place to Eat

Posted on November 10, 2012 by bermanevansretail

For three consecutive years, the World’s 50 Best Restaurants’ Web site has named Noma in Copenhagen, Denmark as the best restaurant on the planet. Recently, Noma underwent a dramatic design change to better reflect the eatery’s positioning as “A Time and … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | Leave a comment

A Geotargeting Case Study

Posted on October 21, 2012 by bermanevansretail

Recently, Mandarin Oriental’s Miami luxury hotel hired iProspect to help it better target prospective customers. It used a location planning technique known as geotargeting to discover more about the surrounding area and better focus its promotion efforts. It also targeted Latin … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | Leave a comment

How FreshDirect Delivers Phone and Online Grocery Orders

Posted on October 17, 2012 by bermanevansretail

Ever consider how an online order is actually delivered, especially one involving a lot of perishables? Consider the case of FreshDirect (“Groceries Delivered Direct to Your Door.” According to a recent story in the New York Times: “Every day, thousands of … Continue reading →

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , , | Leave a comment