Tag Archives: global retailing

Hard Rock Re-inventing Itself

Posted on October 2, 2013 by bermanevansretail

 Hard Rock Cafe has been around for more than forty years. As it says at the company Web site: “Hard Rock is a haven for fans of music, food, and great times. Whether you are down for a Legendary Burger, … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | Leave a comment

How Costco Keeps on Clicking

Posted on June 18, 2013 by bermanevansretail

Costco is one of the world’s master retailers with a unique strategic approach. It has a no-frills, deep-discount philosophy — yet, it still treats its employees really well (as we have reported before). In recognition of Costco’s prowess, the company is … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , | 1 Comment

Demonstrating Freshness at a McDonald’s in Warsaw, Poland

Posted on May 22, 2013 by bermanevansretail

A positive — and distinctive — company image is essential to retail success. For McDonald’s, this means utilizing a lot of creative promotional techniques. At McDonald’s Warsaw, “advertising meets street-art in its latest street marketing operation in Poland.” Watch the … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , | Leave a comment