Tag Archives: fashion

Zara: On the Fast Fashion Track

Posted on November 19, 2012 by bermanevansretail

As we’ve blogged previously, Zara, the Spain-based global apparel retailer that is part of Inditex, is on quite a roll. It is now the largest fashion retail chain in the world. Suzy Hansen, reporting for the New York Times, notes … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , | Leave a comment

Express and Social Media

Posted on September 4, 2012 by bermanevansretail

Express is a specialty apparel and accessories retail chain that mostly targets its merchandise at 20- to 30-year-old female and male shoppers. As such, the firm has been a leader in the use of social media — even offering its products for sale … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

A Humorous Look at Macy’s Glamorama 2012

Posted on September 2, 2012 by bermanevansretail

Macy’s annually has a fashion event known as Glamorama. Take a look at this humorous promotional video.    

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment